One of our favourite collaborations to date has been our ongoing one with the Northamptonshire-based shoemaking icon Solovair, with whom we've created a variety of different shoe styles over the past few seasons, from Monkey boots and penny loafers to the brilliantly versatile Gibson. We took a trip to Wollaston recently, where the Solovair factory is based, to better understand the artisanal processes that are involved in the creation of each and every shoe, and we were blown away by the expertise and dedication of their team. Every process, from the selection of the leathers to the stitching of the soles is carried out with passion, and you can feel it when you slip on one of their shoes.
The Solovair Story
The Solovair story is one of heritage, commitment, and artisanship against all the odds. At the turn of the 20th century NPS, Solovair's parent company moved premises to a larger purpose-built factory in Wollaston such was their demand. It's the same premises they still occupy to this day. But nearly a century later, NPS hit trouble and were on the verge of collapse.
It took the enterprise and magnanimity of a local village resident by the name of Ivor Tilley, who took it upon himself to save the factory from developers and galvanise the company, ensuring it continued to support local villagers without whose shoe-making skills the brand would not be able to continue. That was 2006. Today, Solovair is back to former glories and we're very proud to be able to collaborate with them.
This Season's Collaboration
The penny loafer is a timeless smart casual shoe that works perfectly with relaxed summer tailoring. This Solovair version was crafted on a last that was developed just under 100 years ago and produced with a modern mindset. Solovair sourced some premium suede from their Italian tannery, and used a PVC Goodyear welt that was heat-sealed with their 'sole of air' sole using super hot knife. Sophistication and comfort in equal measure, the penny loafer comes in four versatile colours - three suede options in navy, green, and brown, as well as a black hi-shine version.