With the new Autumn 24 now officially launched. So much thought and feeling goes in to each collection, and we wanted to give you a better understanding of the processes that go into creating it, and discover how Oli sees the garments through his eyes.
So where did you start with this collection Oli? Was there particular catalyst that drove your way of thinking about it?
Well, it always comes down to texture. Choosing fabrics is a process that never really stops because sometimes I might come across a textile that I think 'Oh, that would be great used in this way, but in a different collection' so I'll bank it and come back to it. So there's always this constantly updated and curated library of fabrics that I'm working with. Sometimes this can be restrictive, but in a good way - for example, maybe I only want to work with a certain type of British wool for outerwear. With the Autumn 24 collection, I really wanted an eclectic sense of texture through the natural fibres, which is why I've used soft cotton jersey, corduroy, suede, wool, brushed cotton, and there are even some linen blends in there too. Texture, for me, is what sets apart great garments from merely good garments.
